LinkedIn is the most commonly used social network, primarily focused on business. Whilst many have had a lot of success by using LinkedIn as a marketing tool, there are still plenty of people who don’t use it to its full potential.

The network has two main ways for marketing: paid and organic. Paid marketing being LinkedIn advertising and premium options, and organic being unpaid. I asked the Expert Community for tips on using LinkedIn for marketing, and received a number that focused on paid and a number that focused on organic, so I have split them into two posts. This one covers organic marketing. Look out for a future post covering the top tips for paid advertising on LinkedIn.

So here are the top tips for organic (unpaid) LinkedIn marketing.

“Marketers should consistently be sharing relevant content to their audience, as well as making sure their profile is up to date as a means of impressing potential clients/leads. Consider an employee advocacy program where your team likes and shares your content every time it is posted. These programs are easy to organize, easy to carry out, and drastically improve the reach of your content, something that LinkedIn has recognized and advocates for.”
Eric Klingenberger, Channel Manager, Paid Digital Marketing at

“Do 3 things every day: Comment 3 times; Post an article from your website or blog or share an article 3 times; Connect 3 times. Do this every day and you will see your engagement and views increase.”
Anne Marie Cummins, Creative and Founder at FOOD TO FILM 

“The one thing marketers should do to generate sales, leads and ongoing engagement on LinkedIn is to develop and implement a follower and content strategy for their organisation’s LinkedIn company page. There are many free and paid features of the LinkedIn company page that will allow marketer’s to increase brand awareness and reach more audiences on LinkedIn.”
Karen Hollenbach, Founding Director of Think Bespoke

“Post consistent status updates, 2-3 times a week. There’s no marketing tip or hack for LinkedIn that will outperform the simple act of showing up, week in and week out. A LinkedIn timeline post gives you a 1,300-character limit—approximately 150-200 words—for each update. Inject some of your personality into each piece of writing. Consider these microblog posts. If it calls for emojis, use them. Don’t just present the reader with a wall of text.”
Jason Thibault, owner,

What do you think?

What is your top tip for LinkedIn marketing? Tell us in the comments below!

Category:   Social
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