Many of the top social media platforms have taken advantage of video by offering video advertising and now LinkedIn is one of them. The business to business centric social network now allows advertisers to use video in their sponsored content.

Businesses can also add video to their company pages, adding a richer experience.

Sponsored video posts can be placed in the LinkedIn newsfeed. These adverts have a call to action button, allowing advertisers to capture leads at any point. These posts can be targeted by job title, seniority, industry, skills and more, much like the current advertising targeting options available to businesses on LinkedIn.

Insights are available to advertisers, who will be able to see what sort of audience is watching and engaging with the ads, as well as who is converting. Other metrics include website visits, leads, signups and any other actions generated by the sponsored content.

The addition of the ability to add video content to LinkedIn company pages comes as LinkedIn reveal that company page video is 5 times more likely to generate a conversion than other forms of content.

The two new video options will be available to all businesses in the coming few weeks.

Category:   Advertising, Social
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