Instagram has been creating quite a buzz in recent years in social media marketing, with brands taking advantage of the popularity of it, and the ease of organic growth.

Many brands have seen their numbers of followers increase both naturally and through paid advertising, and many have achieved great success in terms of monetisation and sales. However, many have made big mistakes through this.

What are the biggest mistakes brands make with Instagram marketing? To find out, we asked the Go-Mash Expert Community:


Dimitri Golecko from

“The biggest mistake is probably that brands try to buy engagement. Engagement cannot be bought, It must be built. Every attempt to buy engagement results in a fake looking Instagram account and reduces the trust in the brand…”


Lee Namoo from says impatience is the enemy of good instagram marketing:

“Getting impatient and trying to grow too fast with fake followers. This is usually a lack of leadership issue than a marketing mistake but it leads to accounts being banned and low engagement….”


Nilesh from writes:

“If you are planning for Instagram influencer marketing then you should study the following matrix and best practices but brands makes the bad decision on the following key points. 1) Narrow down your niche: Based on your product or service find the influencer who is suitable for that niche. Mostly go for the small to medium range growing influencer, they will take your campaign seriously as they are growing. It will save your money. 2) Audit the influencer Instagram account to find the fake and real followers profile and engagement rat io. You can use tools like 3) Check the history of the influencer to study the product and service which get successfully promoted and apprised by the followers. Master Rule: Don’t focus on the Influencer, focus on the followers, who are a real buyer.”

Lauren Weiss, health and longevity writer from has the following newsflash for us:


“NEWSFLASH: IG ISN’T TV, ACT ACCORDINGLY Just ask Gary Vee, it seems like we are all making adds on IG as if it’s the 1950’s. If your audience doesn’t love what they see in the first 3 seconds? They will just keep scrolling. Your poorly thought out content ends up adding to the noise instead of captivating your followers and converting to sales. To avoid putting out vanilla content a.k.a. one size fits all internet marketing, you’re going to need to take a little time to understand who your audience is by using psychographics. PSYCHO WHAT? Psychographics, incase you’ve been hiding under a rock is the new black. Tow the line or risk becoming completely obsolete. Demographics are the older/basic metrics you can see on your IG insights, male/female, age, location, all binary stuff. But psychographics, now thats where things get interesting. TREAT YOUR AUDIENCE LIKE YOU’RE ON A FIRST DATE. Psychographics are a little more abstract, what does your audience actually like, do they drink water or coke or gatorade? do they work out or like to watch tv? Are they vegetarian or do they love a hamburger, what kind of hamburger? If you aren’t treating your audience like your new sweetheart, you’ll never get to know what they like and won’t be able to provide content that engages them, that knows and understands what they want. BE THE MAYO TO THEIR EGG SANDWICH. Once you know WHO you’re actually talking to, you’ll have a much easier time with WHAT you want to say to them. You want to produce content that speaks to their subconscious, its subtle, like remembering what you’re date’s fave food is and cooking it for them a month later without being asked. Good luck out there and remember, its evolve or die, do the work, speak to YOUR audience and be forever in their good graces.”


Charlie from shared this with us:

“Overly promotional material is one of the biggest mistakes that a brand can make when it comes to Instagram marketing. it’s simply not worth the time it takes to make the image or video. People are a lot more tech savvy and as such, they’re able to spot overly promotional material a mile away. This means they’ll be put off by the typically staged video in which a problem arises and the brand’s product comes to the rescue. Instead, create an interactive piece of content to seize the user’s attention. Using your brand guidelines means you’re more likely to bring about brand awareness. If you create something like a ‘spot the difference’ image that challenges the user, you’re more likely to get the recognition you’re looking for because you’ve used subtle marketing techniques.”

Category:   Marketing
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