Airbnb has launched a digital advertising campaign promoting listings in the places that were referred to as “shitholes” by US President Donald Trump, and is putting $100,000 behind it.

In response to President Trump’s reported comments on immigration, made in a meeting, Airbnb is promoting listings in African countries, El Salvador and Haiti. Through the campaign, the company is hping to encourage more people to visit these locations, and show that they are in fact beautiful countries.

Airbnb CEO Brian Chesky also highlighted a number of listings in countries including Kenya, Haiti and Ghana on his Twitter account.


Although Donald Trump has denied his comment, it was confirmed by Democratic Sen. Dick Durban. Since the news broke, it has been met with anger from many not just in the countries that were targeted, but all over the world. Airbnb has an image of being ‘open to anyone’, cosmopolitan and accepting of all, and has take the opportunity to make a point.

Speaking in reference to the comment, and refering to the countries that were mentioned, Brian Chesky posted on Twitter “2.7M guests from Airbnb decided that countries in Africa, El Salvador, and Haiti were beautiful enough to visit. When we embrace the world, we see its beauty.”

He also Tweeted “Five years ago, there were 3k hosts across Africa, El Salvador, and Haiti who earned $6M. Today there are 75k hosts who earned $170M.”

Trump reportedly asked, last week why the United States would acceot more immigrants from Haiti and ‘sh*thole countries’ in Africa rather than places like Norway. This comment was reportedly made as he rejected a bipartisan immigration deal. On Friday, however, he denied making the comments, saying “The language used by me at the DACA meeting was tough, but this was not the language used.”

He later Tweeted “Never said anything derogatory about Haitians other than Haiti is, obviously, a very poor and troubled country. Never said ‘take them out.’ Made up by Dems. I have a wonderful relationship with Haitians. Probably should record future meetings – unfortunately, no trust!”

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