Articles Posted by Patrick Macgougan

Facebook Algorithm Change Causes LittleThings To Close

by on March 1, 2018 0

Perhaps the first high-profile casualty of Facebook’s latest algorithm update has closed its doors. LittleThings: a digital publisher that targeted female audiences with feel-good content and how-to guides, has shut down, blaming the algorithm change. Once a high-flying digital publisher, LittleThings announced on its Facebook […]

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Facebook Looking To Clarify Its Ad Metrics

by on February 22, 2018 0

Facebook has announced that it is looking to clarify and clean up the way that advertisers measure their ad performance, in a move to help restore advertisers’ confidence in the metrics and figures. In a blog post, Facebook stated that businesses want more insight into […]

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